Domain Name Marketing Strategy: why does it make sense buy strategic domain names based on strategic keywords.

Domain name marketing strategy is a SEO and Digital Marketing activity based on buying domain names that consist of strategic keywords. Domain name marketing strategy, starts with the research of a name.

What is a domain name?

A domain name is an internet address and it is one of the only few things that you can really own online. Remember that you can try to stop people from copy and paste your contents, you can try to demotivate the most of the user to steal your contents, you can put watermark on your design or pictures, but there will always be someone advanced enough with IT to be able to find a way to use them!

A domain name is “you online”. The first 10 seconds during an important presentation, the first impression in a business meeting. A domain name is only yours.

Domain Name Strategy at the basis of Domain Name Marketing

It is a good practice that a Company buy and protect its name online. Same thing works for Brands.
But what about investing in domain names based on key words combinations very probably used during on line search done from our potential customers seeking for what they need?
We can say that domain name strategy is a white hat SEO practice that consist of buying strategic internet addresses in order to increase the number of visitors to your official website.

For example: if your business is about mango fruit juice production in Cambodia, and if you were interested on be found with that specific combination, in particular in a content where you have a lot of existing online competitors, it would be a nice idea if you were buying a domain name like mangocambodia.asia

In the example above, I refer to one strategic domain name. Of course it works with the same logic, also for a wide strategic domain network.

What to do with the strategic domains?

Once that you create the strategic domains park, you can decide if you want to create specific satellite websites, thematic blogs, landing pages or simply redirect the domain to the main business website.

This choice depends strictly on the budget that you want to invest in your online presence.
If the maintenance of a website park is too much, in the mostly of cases responsive landing pages can the best solution.

In the case that the Company wants to keep the official web site on the official domain name, probably the best use of this strategic domain name is giving form to a thematic blog and publish valuable contents.

Please remember that valuable contents are at the basis of any powerful SEO content marketing activity. On the other side, they are a powerful digital asset of your business.

For the creation of this contents, you will need a SEO copywriter or, if you are not yet ready to start your SEO boosting activity, a good web writer.

I wish to remind one more time, that writing for the paper media and writing for the web, are two different kind of writing.

How to register a powerful domain name?

The registration of strategic domain costs more that a standard domain name.
The reason is that there is usually a marketing analysis behind.

Regarding the extension of the domain, Google do not make difference between the classic .com and the newest extension. If the domain name is well chosen, the website and the SEO are well done, it will fly high.

Be careful to fall in the error to buy from domain brokers a domain name .com for overcharged price, thinking to invest in the right direction. You should instead invest in a domain name sold with its website or landing page already positioned and with an active SEO content activity behind.

Our service about domain name registration

1. Selection and analysis of the keys combinations
2. Verification of the search volume with the strategic combinations selected
3. Verification of availability of domain name
4. Eventual alternative possibility in case the domain was registered
5. Procedure of registration
6. Negotiation with eventual domain seller or domain broker
   Please note that it can happen that the desired domain is on sale from some domain broker.
   In this case we can support the Customer to negotiate the amount requested and follow up the entire procedure or domain name assignation

We can offer also hosting services and landing page or website creation.
By the way we do not impose to the Customer that buy from us the domain strategy consulting to buy also all the complementaries.

Invest in this kind of operation, it is a very smart way to create a powerful digital asset.

Why should a business think about buy strategic domain name in order to create or increase a digital asset?

If we talk about the estimate value of a business, nowadays we talk about the physical assets and the digital assets.
The online properties consist of a very important part of the digital asset.
You online asset will hugely increase the value of your business at the eyes of buyers and partners.

THE SEO Expert for Cambodia, Thailand, ASEAN countries THAT YOU WERE SEEKING.
you have found Much more than a SEO consultant. my performance is the one of a 360 experienced marcom professional for digital and non digital marketing.
a unique profile, with 10 years of experience in south east asia and 10 years of experience in europe, serving business all over the world.

SEO expert is usually someone with the skills and the knowledge to optimize at the best any kind of online application. The target of this optimization is make sure the website is found as easily as possible in the top positions of a search engine in response to a query by a user. SEO is the acronym of Search Engine Optimization. In other words it is the optimization of web resources for search engines. More in detail, it is about optimizing web resources aiming at improving search engine rankings. SEO optimization of web resources is based on various work phases. Below you will find many details, to make you understand some of the operations included in my SEO consulting.

Thank to a very well tested rose of local freelance professionals (region based), I can cover SEO content marketing in Khmer, Thai, Chinese, Japanese and other Asian languages.

Demonstrable results already obtained with SEO strategies and tactics in English, Spanish, Italian language as well.

SEO Solutions and SEO Consulting based on effective SEO PACKAGES

SEO packages based on high quality omnichannel or multichannels content strategy (3/6/12 months).

In short, these packages include:

1. Analysis of competitors (analysis of keys and contents of competitors)
2. Competitors backlinks tracking and analysis
3. Individuation and deep understanding of local buyer personas
4. Website optimization for SEO activities (verification of site’s structure, structure links, verification of internal and external links, XLM sitemap, etc.)
5. Content strategy (creation of topics map, content calendar and where requested all needed contents)
6. Dissemination of contents
7. Monitoring
   5. SEO project management and SEO reporting

Last but not least NOT included in the SEO packages but available on demand:

1. Professional Translations and optimization in all the main world languages (including oriental languages)
2. Paid traffic such as PPC (Pay Per Click activities on Google AdWords / FB / Instagram and sponsored links)
3. Social Media Marketing
   
4. Generation of very high quality backlinks
5. Landing Pages
   
6. Sales Funnels (or other Sales Strategies)
   
7. Digital Press Office and Public Relations
8. Video contents
   9. Professional Graphic design
   10. Branding

   You are understanding well: with over 20 years of experience and hands on projects, I can fully manage your Marketing needs, not just SEO.
   SEO can be done to generate Brand Awareness and Sales. Both ways, I will show you measurable l results.

    

   SEO Project Management: coaching and supporting the existing team
   

   Do you have already your SEO team but you are not able to put your hands on real results? Did you aim to increase sales but you were able to get only Brand awareness? In this case, what you need is a SEO Project Manager, someone with full understanding of the matter and clear results in minds, able to lead the team to that point.

   Some of the activities included:
   – Understanding of Company needs
   – Existing SEO strategy analysis and evaluation
   – Team evaluation and allocations
   – SEO Strategy implementation
   – Content creation support
   – Team coaching

Contact me to have a quotation…

The logic of Search Engine Results Pages (SERP)

Undoubtedly Search Engine Results Pages (SERP) are results that we get through Organic Search or in other words are the pages displayed by search engines in response to a query by a user.

One thing that we must absolutely understand much before to talk about key words is about the concept of geo localization. As search engine Google tends to show us the results more logic on the basis of what we have been searching and on the basis of where we are. Also the language of our search is a factor that makes It self a selection of contents.

Therefore work with a SEO expert can be very useful for you and your team to properly apply all of this and make the right choices.

Clearly this thing make a lot of sense.
In fact if now you are in Cambodia and you want to buy a product or a service, before to get it from abroad you will probably want to check the existing local suppliers. Or, if you are already sure that you want to buy (for example) from Thailand, you will specify to Google adding to the key words of your research the name of the country or of the city.

Google always make a selection of the basis of where we are searching.

Accordingly if we do not specify the country, the city, or the area where we want to focus our research, Google will consider where we are (geo location) and which language we used.
Of course this is important also to organize the SEO activities, because if we can geolocalize the keys that we are pushing, it is always better.

Therefore if we want to try to reach a great position with our keys, we should focus first in the right geographic area or our commercial target. If we have more than one, in different languages, there will be more job to do but of course it is possible.

Definitely find the correct keywords means find keywords that really works for well targeted lead generation.

In the beginning, we must select the key words that will work for out results. How to do it? There are Google tools and other tools that provide support for this. For example there are tools that on the basis of an existing website, they can tell us which key words they are using and if there are active Pay Per Click campaigns that use that key words.

In my opinion, we must always use a certain dose of personal intuition… A smart SEO expert, will be able to focus on the core business of the Customer, and would be able to figure out what the potential Customers will search on Google.
Understanding who are the new Customers first and what would they potentially look for finding your website…

In order to reach a good position via organic research, the two most important phases are undoubtedly :
1) the creation of contents relevant to the key words or key phrases that we are trying to position
2) the implementation of the code in the web application, useful for the same purpose.

What we want doing SEO activities, is bring up the web resource at organic search level. We want to generate more quality web traffic (web visits). More important: we want to help the Customer to improve Brand Reputation and get more money!

Without a doubt organic search is traffic that we get from search engine results that is earned, not paid.
It is a method for entering one or several search terms as a single string of text into a search engine.

Organic search results, appear as paginated lists, are based on relevance to the search terms and exclude advertisements. What does it work? It works that if I have a business about packaging design based in Cambodia we would like that the Google users would be able to find our web resource in the first page(s) of results, when they would do a research on Google engine searching, for example, packaging design Cambodia or probably also packaging design Phnom Penh.
And so on…

We should now talk about search analysis and key words selection in terms of sales psychology and purchasing psychology. This is part of my SEO consulting strategy. I treat it privately with my Clients.

SEO results require specific web technical conditions

The working conditions in which SEO activities take place are normally 3:

1) if your expectation is really high, your domain name should be strategically selected. You should consider to run your business website using a domain name based on well tested keys combination. 

2) web application exists and the SEO consultant must analyze it and support for its improvement where necessary, or should tell the IT team that will take care of the implementation, the needed information for this purpose;

3) application is under development and the SEO consultant provides the development team with various technical and logistic information, aimed at correctly implementing the application;

4) web resource has not yet been built, therefore the SEO consultant can (and in my opinion should) also provide precise indications about which web technologies should be used.

Starting from point 3, in fact, it must be specified that in order to reach interesting positions in search engines, it is not enough to optimize the code and to create quality web content.
In addition to this SEO results requires suitable web technology.