Guest lecture about Communication and Business Development

mcasia — Wed, 28 Jun 2023 13:53:13 +0000

Guest Lecture “The importance of TECH for Communication and Business Development”

This video is an excerpt from Monica Costa’s participation on last June 12, 2023, in the lecture of Dr. Riccado Corrado, at AUPP (Phnom Penh, Cambodia), within the course: ITEC 101 Introduction to Information Technology.
The participation as a guest lecturer took place, addressing the topic: “The importance of TECH for Communication and Business Development”

Of course, this video does not cover the topic proposed in its entirety. The presentation was specifically designed to provide the students of the course with a general, clear, and effective understanding of how technology is important for communication and business development, and why communication and business development go hand in hand.

The video was originally recorded only to perform a retrospective on the lesson, therefore footage and audio, have not been finalized for dissemination purposes. However, the contents shared with the students in the classroom can certainly be useful to third parties.

Enjoy the lesson and fell free to share.

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Design Introductory Course in Cambodia

mcasia — Thu, 26 May 2022 08:19:29 +0000

Design Introductory Course

Understanding the basic layout rules

MarCom VS Graphic Design

– Connection between MarCom/ Graphic Design / Branding / Sales
– How to understand our skills: where to invest our energy to learn without waste of time and more possibility to success

Layout elements: common mistakes

Most Common Visual Content Design Mistakes

Fonts and Colors

How they should be combined. Basic rules for font faces combinations.

Layout Comparisons

About 6 comparison: name cards, brochures, company profile or data sheet, catalogues, websites, e-commerce

Language in Visual communication

What is layout in visual communication?
Basics of UX/UI in 2022.

Content Optimization

From one layout, many collaterals…

Design for Social Media

Deep inside some of the most common layouts used today on social media

Design Strategy

Design strategy as part of MarCom strategy
* What is design strategy
* Main elements of a design strategy
* Why should be part of a strategy to hire outsourcing consultant or agencies to support the creative process (discussing the common loss of creativity keeping the creation phase it in the internal loop)

Available from 15.06.2022
First of a special series of courses 100% business and job-oriented, Monica Costa’s design introductory course is based on hands-on-project training. An eight hours full immersive on-site course for leadership, management and senior stakeholders.

At the end of this immersive short course, participants should be ready to communicate with creative and marketing people at any level, understanding terminology and visual layout elements.
The aimed result is to increase quality and productivity in the workflow between who has the need to communicate and who is creating the tools.

About the trainer

Cross-functional MarCom and Multimedia professional

Discover more...

Details about the Design introductory course

Language of instruction: English as a Medium of Instruction
(Trainer can speak Khmer so participants can make questions and receive feedback in Khmer language, but the language of instruction is English)
Duration: 1 day full immersion (8 hours)
Participants: business owners, management, team members that have to communicate with creative department, outsourcing marketing agencies or freelancers, sales (Advertising and Marketing sector)
Targets: a full immersion introductory course to help the participants understanding how to speak with graphic designers and creative people, getting the best out of them, with a final result focused both on stunning visual image and powerful sales results
Location: onsite at your office *
Kind of course: management and supervisor oriented theoretical (non-practical design learning). During the course many visual samples will be provided, both printed collaterals and digital collaterals, in order to help participants to follow the training, having all needed support for full understanding.
What will remain to participants: a design and MarCom glossary, several online resources and a clear understanding of how to build a powerful layout (how to guide creative people or designer to give what the business really need).

* Location in Phnom Penh, to be confirmed.

for any further detail please use this form

Design introductory course - request information

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