Marketing for education institutes and schools
It’s not
just about
camera
and
photoS
It includes
the strategy
and
the final deliverable
Project:
1. Photo concept
2. Photo shoot organization
3. Set management and organization
4. Guidance during the shooting
5. Photo shooting
6. Advanced photo editing
7. Compositing
Client: CamTech University
City: Phnom Penh, Cambodia
Software: Adobe Photoshop, Adobe Illustrator
![Ph. Monica Costa, CamTech University, Architecture [ gate ]](https://www.monicacosta.asia/wp-content/uploads/2023/07/building-phrofessional-photography.jpg "building-phrofessional-photography")
![Ph. Monica Costa, CamTech University, Architecture [ gate ]](https://www.monicacosta.asia/wp-content/uploads/2023/07/architectural-photography-cambodia.jpg "architectural-photography-cambodia")
Project:
1. Photo concept & Photo shooting
2. Advanced photo editing, compositing, layout
Software: Adobe Photoshop,
Adobe Illustrator
Layout for Social Media Marketing: variety of formats and size. Greeting e-cards. E-flyers. Facebook headers. Keeping a human centric design but giving an idea of the digital and technical upskill knowledge promoted by the University.
Custom design for flyers and brochure [ printing and digital use ]
Custom design for advertising tools
Project:
1. Photo concept
2. Photo shooting
3. Advanced photo editing
4. Compositing and layout
Software: Adobe Photoshop,
Adobe Illustrator
Custom design for merchandising and branded stationery
Breaking down the prejudices about women in STEM
Speaking of personal accomplishments, I take great pride in strategizing, planning, and creating the necessary marketing for the establishment of CamTech University, the first university in Cambodia to focus on promoting innovative faculties such as AI, Robot Automation, Data Science, and more.
In particular, CamTech has been committed from the beginning to breaking down the prejudices that many people still hold regarding women’s abilities in scientific and technological fields.
The university has distinguished itself in the highly competitive local market of private universities by launching an advertising campaign that simultaneously served as a campaign for raising awareness about the importance of giving space and trust to young Cambodian women who aspire to pursue STEM careers.
This campaign was crucial to attract the attention of the first cohort of students, unfortunately taking place during the peak of the pandemic.
Thanks to the good work done with perfectly balanced communication, which is still in use today, the objectives have been successfully achieved.
As a Senior MarCom woman, I am immensely proud to have supported this significant transition, which is yielding very positive results. I have provided competitive marketing materials and precise visual messages that perfectly align with the university’s mission and target users.