Digital Media and Marketing Strategies

+40hrs,  main topics

Big Data in Digital Marketing
New Ways to Identify & Reach Target Consumers
CRM and Marketing Automation
Digital Content & Communication Channels
Discovering & Reaching Your Target Consumers
Online Advertising: Opportunities & Challenges
Online Advertising: Nuts & Bolts
Search Optimization: SEO Strategies
Search Optimization: Future Trends
Content & Social Strategies
Online Video Marketing: Content, Ads,
Campaigns, & Process
Social Media Marketing Strategies Overview|
Buzz & Influencer Marketing: Strategies
Evaluation and Risk Management
Measures of Campaign Success: Web Analytics
Measures of Campaign Success: Social Media Metrics
Challenges & Pitfalls: Ad Fraud & Brand Safety
Challenges & Pitfalls: Consumer Privacy & Ad Blocking